As of 2017, Facebook, Twitter and Instagram all allow users to live stream video content. It’s simple: Open the app, click stream and you’re connected with your followers. Each are notified that you’re live and will see and hear whatever you point your phone at. If you’re an airport or airline with hundreds, thousands or even hundreds of thousands of followers, there’s no better way to put your brand in front of customers (and fans) in such a raw and personal way.

Take LAX for example. They are a frequent streamer on Instagram. Their ops team live streams from the airfield and hundreds of followers tap to watch and interact with the airport. It’s not a planned and edited video either. It’s simply the team, out on the airfield, doing what they do and giving followers a glimpse at how a large international airport runs. The footage is often shaky and it’ll occasionally drop out, but the fans don’t care. They watch to get a different perspective on the airport. Sure, you can achieve that partly with a recorded and edited video, but it's the live factor that adds an element of truth.

Or Vancouver Airport. Last week they turned to Facebook to livestream to launch their ‘Flight Plan 2037’ roadmap for the airport’s future. They then took questions for the CEO through social media.

So what should you do if you want to trial live streaming?

  • Stream something that you do everyday. What you think is boring might be interesting to your customers. Think about who your current followers are. Is it the community? Travellers? Aviation fans? The media? What might interest them.
  • Make sure you’ve got a reliable phone or WiFi connection in the location you’ll stream. 
  • Everything is proportionate to the follower base you already have so don’t be dissuaded if just a few followers tune in to begin with. 
  • Don’t make your first live stream an announcement where a stage or audience is involved. For that'll you want to interface with professional AV gear. Instead, do a one to one video in a quiet room with the CEO or person responsible. It’ll be cleaner and viewers will appreciate the one-to-one nature.
  • Be aware of any privacy laws that apply if you're showing people. 
  • Check out the streaming guides for each of the networks: Facebook, Twitter, Instagram.

Enjoy the rest of this issue.

Michael Meloni
+61 410 223 843

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Web round up

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Designing passenger experience around an age of digital disruption

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TheDesignAir 2016 award winners

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Changi T4: Building the airport terminal of the future

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The war of the data​: airlines vs airports

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Australian Government wants to radically overhaul Australia's international airports

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Shortlist revealed for The Moodie Davitt social & digital media awards

The shortlist for this year's Moodie Davitt Digital Awards, the airport-specific digital, mobile and social media awards, has been announced across 19 categories.

What If Airlines Measured Revenue Like Traditional Retailers?

Nearly every brick-and-mortar retailer measures sales the same way — by determining how much revenue they earn from each square foot of store space. By that measure, Apple stores are often considered the world’s most effective use of commericial real estate.  But airlines have a more byzantine approach for testing revenue. In the United States, they …

Mistaking a tiger for a kangaroo

There's nothing unusual about this Facebook post from Qantas, until their fans noticed it's a Tigerair aircraft. A constant reminder that on social media even the smallest mistake gets noticed.

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The PassengerWise newsletter is curated by Michael Meloni. You can learn more about Michael at or contact him at